Nursing Tops Archives

Feel Free to Feed -- Australian Breastfeeding Campaign

August 03, 2007

Here's what I love about the internet...for the past week I've been chatting with a new friend in Australia. Tracey showed up in my email one day, to tell me about her nursing clothing company, Nursingwear, as well as the Feel Free to Feed campaign.

Feel Free to Feed is working to support Australian breastfeeding moms at home, in public and the workplace. Click here to see their three initiatives. The campaign runs from August 2007 to August 2008, and if you live in Australia you can submit your personal breastfeeding story to a contest.

The campaign is organized by Nursingwear, the Australian Breastfeeding Association (ABA), Mothers Direct (the commercial arm of ABA) and My Child Magazine.

And now a little bit more about Nursingwear, Tracey started the company when she couldn't find nursing clothes in Australia and found herself ordering stuff from the U.S. In an emaiI, she wrote to me,

I feel the garments we sell are not just clothes. To me they represent freedom for breastfeeding mums. They really do make breastfeeding so much more comfortable and I love receiving emails from our customers sharing what a difference breastfeeding clothes have made to their daily activities.

So a thumbs up to Nursingwear for helping moms down under..and moms everywhere...feel free to feed.